Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59mlPerricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml
Some By Mi Retinol Intense Reactivating Serum 30mlSome By Mi Retinol Intense Reactivating Serum 30ml
Some By Mi Retinol Intense Reactivating Serum 30ml

$22.00 $34.00 35% offsaving
OSKIA Super 16 Pro-Collagen Serum TravelOSKIA Super 16 Advanced Nutri-Active Collagen Serum Travel
BeautyPro Bakuchiol daily serum with packaging on a white backgroundBEAUTYPRO Bakuchiol Serum 30ml
BEAUTYPRO Bakuchiol Serum 30ml

$12.00 $16.00 25% offsaving
Skinny Tan Wonder Serum Gradual Tanner 200mlSkinny Tan Wonder Serum Gradual Tanner
Skinny Tan Wonder Serum Gradual Tanner

$11.00 $14.00 21% offsaving
Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40
Pai Skincare Hyaluronic Acid Booster 0.3%Pai Skincare Hyaluronic Acid Booster 0.3% Serum
La Roche Posay Anthelios UVAIR Serum Sunscreen SPF50+ Deep, 50mlLa Roche Posay Anthelios UVAIR Serum Sunscreen SPF50+ Deep, 50ml
Dark green Wildsmith Skin Active Repair Copper Peptide Serum 30m next to white boxWildsmith Skin Active Repair Copper Peptide Serum 30ml
Wildsmith Skin Active Repair Copper Peptide Serum 30ml

$137.00 $152.00 10% offsaving
Natura Bissè Essential Shock Intense Hydro RescueNatura Bisse Essential Shock Intense Hydro Rescue Serum
Natura Bisse Essential Shock Intense Hydro Rescue Serum

$66.00 $73.00 10% offsaving
Sand & Sky Pro Youth Dark Spot SerumSand & Sky Pro Youth Dark Spot Serum
Sand & Sky Pro Youth Dark Spot Serum

$30.00 $40.00 25% offsaving
Saltee City Serum SPF+Saltee City Serum SPF+
Saltee City Serum SPF+

$42.00 $53.00 21% offsaving
ALLSKIN MED R Advanced Renewal Serum with BoxALLSKIN MED R Advanced Renewal Serum
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum and packagingAvant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum
Sarah Chapman Vitamin A Power 1 30mlSarah Chapman Vitamin A Power 1 Serum 30ml
Sarah Chapman Vitamin A Power 1 Serum 30ml

$112.00 $124.00 10% offsaving
Goldfaden MD Radiance Repair SerumGoldfaden MD Radiance Repair Serum
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ 15mlSkin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ 15ml
White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum

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Dermaroller Hyal C Serum
Dermaroller Hyal C Serum

$28.00 $35.00 20% offsaving
Minimalist Retinol 0.3%Minimalist Retinol 0.3% Face Serum
Minimalist Retinol 0.3% Face Serum

$15.00 $17.00 12% offsaving
PSA THE MOST Hyaluronic Super Nutrient Hydration SerumPSA THE MOST Hyaluronic Super Nutrient Hydration Serum
PSA THE MOST Hyaluronic Super Nutrient Hydration Serum

$35.00 $58.00 40% offsaving
The Ordinary Balancing & Clarifying Serum 30mlThe Ordinary Balancing & Clarifying Serum 30ml
The Ordinary Balancing & Clarifying Serum 30ml

$24.00 $28.00 14% offsaving
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum 30mlSkin1004 Madagascar Centella Hyalu-Cica Blue Serum 30ml
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum 30ml

$20.00 $28.00 29% offsaving
haruharu wonder Rose PDRN Firming Serum 30mlharuharu wonder Rose PDRN Firming Serum 30ml
haruharu wonder Rose PDRN Firming Serum 30ml

$18.00 $23.00 22% offsaving
Bondi Sands Gold’n Hour Vitamin C SerumBondi Sands Gold’n Hour Vitamin C Serum
Bondi Sands Gold’n Hour Vitamin C Serum

$11.00 $14.00 21% offsaving
haruharu wonder Rose PDRN Soothing Serum 30mlharuharu wonder Rose PDRN Soothing Serum 30ml
haruharu wonder Rose PDRN Soothing Serum 30ml

$20.00 $23.00 13% offsaving
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La Roche-Posay skincare products including a pump bottle, serum, and cream on a white background.
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Three La Roche-Posay skincare products on a white background: a teal pump bottle of Effaclar, a teal dropper bottle of Effaclar Ultra-Complexing Serum, and a white tube of Effaclar Duo-M.
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La Roche-Posay Breakout-Fighting Duo- High Strength: Effaclar Micro-Peeling Cleanser & Anti-Blemish Triple-Acid Serum
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OSKIA Vitamin Eye Makeup Remover & Eye Wonder Nutri-Active Eye Serum Duo
New
Uriage Bariéderm-CICA Daily Serum 30ml
Uriage Bariéderm-CICA Daily Serum 30ml - Short Dated

$33.00 $41.00 20% offsaving
New
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml - Loose in Box
Wildsmith Skin Active Super Eye Serum 15ml - Loose in Box

$108.00 $120.00 10% offsaving
Emma Hardie Midas Touch Revitalising Eye Serum 15mlEmma Hardie Midas Touch Revitalising Eye Serum 15ml
Emma Hardie Midas Touch Revitalising Eye Serum 15ml

$61.00 $76.00 20% offsaving
haruharu wonder Black Rice Night Knight Retinol Serum 20mlharuharu wonder Black Rice Night Knight Retinol Serum 20ml
haruharu wonder Black Rice Night Knight Retinol Serum 20ml

$21.00 $24.00 12% offsaving
haruharu wonder Centella 3% PHA Gentle Liquid Exfoliating Serum 30ml

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.