Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Saltee City Serum SPF+Saltee City Serum SPF+
Saltee City Serum SPF+

Providing SPF 50 UVA and UVB protection, Saltee City Serum SPF+ is an incredibly light serum for everyday use.

$50.00 $53.00 6% offsaving
Minimalist Retinol 0.3%Minimalist Retinol 0.3% Face Serum
Minimalist Retinol 0.3% Face Serum

$14.00 $17.00 18% offsaving
La Roche Posay Anthelios UVAIR Serum Sunscreen SPF50+ Deep, 50mlLa Roche Posay Anthelios UVAIR Serum Sunscreen SPF50+ Deep, 50ml
La Roche Posay Anthelios UVAIR Serum Sunscreen SPF50+ Deep, 50ml

$33.00 $36.00 8% offsaving
Bondi Sands Gold’n Hour Vitamin C SerumBondi Sands Gold’n Hour Vitamin C Serum
Bondi Sands Gold’n Hour Vitamin C Serum

$11.00 $14.00 21% offsaving
Avant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum DuoAvant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum Duo
Avant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum Duo

$212.00 $303.00 30% offsaving
Dermaroller Hyal C Serum
Dermaroller Hyal C Serum

$35.00 $43.00 19% offsaving
Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40
Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40

$28.00 $35.00 20% offsaving
Avant Skincare Hyaluronic Acid Replenishing Lip Serum and packagingAvant Skincare Hyaluronic Acid Replenishing Lip Serum
Avant Skincare Hyaluronic Acid Replenishing Lip Serum

This replenishing lip treatment serum is formulated with hydrating Hyaluronic Acid and exfoliating Lactic Acid and is designed to simultaneously plump and nourish the lips. Avant Skincare Hyaluronic Acid Replenishing Lip Serum hydrates, plumps and...

$86.00 $123.00 30% offsaving
Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum and packagingAvant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum 
Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum 

Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum is an ultra-gentle eye serum, designed with the delicate skin and the sensitivity of the eyes in mind. This delicate eye serum provides an uplifting radiance and refreshing sensation...

$102.00 $145.00 30% offsaving
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum and packagingAvant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum
Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum

Infused with liquid light and formulated with White Caviar Pearls, Peony, Hyaluronic Acid and more, Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum helps your skin regain luminosity and evenness whist encouraging dark...

$124.00 $177.00 30% offsaving
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

$111.00 $159.00 30% offsaving
White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum
ALLSKIN MED AHA Retexturising Serum

A retexturising and smoothing serum with a high concentration of glycolic, lactic, citric and shikimic acids delivered in a gradual release system with additional skin hydrators and soothers that enable excellent exfoliation with minimal irritation.

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ME LINE Moist and packaging ME LINE Moist Serum
ME LINE Moist Serum

This concentrated occlusion serum regulates skin hydration levels and cell regeneration with complete and fragmented hyaluronic acid molecules to restore skin’s water balance.

$68.00 $73.00 7% offsaving
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Beauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30mlBeauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30ml
Beauty of Joseon Eye Revive Anti-Ageing & Brightening Serum with Ginseng & Retinol 30ml

$17.00 $24.00 29% offsaving
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Senté Hydrate Serum bottle on a white backgroundSenté Hydrate + Serum
Senté Hydrate + Serum

$92.00 $117.00 21% offsaving
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FILORGA HYDRA-HYAL SERUM Anti-Ageing Plumping Face Serum With Hyaluronic AcidFILORGA HYDRA-HYAL SERUM Anti-Ageing Plumping Face Serum With Hyaluronic Acid
FILORGA HYDRA-HYAL SERUM Anti-Ageing Plumping Face Serum With Hyaluronic Acid

$59.00 $79.00 25% offsaving
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FILORGA NCEF-SHOT Anti-Ageing Face Serum, Concentrated 10-Day Treatment for Smooth, Firm, Radiant SkinFILORGA NCEF-SHOT Anti-Ageing Face Serum, Concentrated 10-Day Treatment for Smooth, Firm, Radiant Skin
FILORGA NCEF-SHOT Anti-Ageing Face Serum, Concentrated 10-Day Treatment for Smooth, Firm, Radiant Skin

$78.00 $104.00 25% offsaving
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MZ SKIN Hyaluronic Acid Hydrating SerumMZ SKIN Hyaluronic Acid Hydrating Serum
MZ SKIN Hyaluronic Acid Hydrating Serum

$112.00 $172.00 35% offsaving

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Medicube PDRN Pink Peptide Serum 30mlMedicube PDRN Pink Peptide Serum 30ml
Medicube PDRN Pink Peptide Serum 30ml

$20.00 $27.00 26% offsaving
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Medicube Glutathione Glow Serum 30gMedicube Glutathione Glow Serum 30g
Medicube Glutathione Glow Serum 30g

$22.00 $54.00 59% offsaving
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Medicube Triple Collagen Serum 4.0 55mlMedicube Triple Collagen Serum 4.0 55ml
Medicube Triple Collagen Serum 4.0 55ml

$18.00 $36.00 50% offsaving
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PRAI Beauty 24K Gold Caviar Wrinkle Repair Serum 30mlPRAI Beauty 24K Gold Caviar Wrinkle Repair Serum 30ml
PRAI Beauty 24K Gold Caviar Wrinkle Repair Serum 30ml

$54.00 $60.00 10% offsaving
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FILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother SkinFILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother Skin
FILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother Skin

$81.00 $95.00 15% offsaving
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Minimalist Retinol 0.6% Face SerumMinimalist Retinol 0.6% Face Serum
Minimalist Retinol 0.6% Face Serum

$16.00 $18.00 11% offsaving
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Pai Skincare All Becomes Clear Copaiba and Zinc Blemish SerumPai Skincare All Becomes Clear Copaiba and Zinc Blemish Serum
Pai Skincare All Becomes Clear Copaiba and Zinc Blemish Serum

$43.00 $54.00 20% offsaving
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Allies of Skin 20% Vitamin C Brighten + Firm Serum bottleFreebie: Allies of Skin 20% Vitamin C Brighten + Firm Serum 8ml
Freebie: Allies of Skin 20% Vitamin C Brighten + Firm Serum 8ml

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Allies of Skin Multi Peptides & GF Advanced Lifting SerumAllies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 30ml
Allies of Skin Multi Peptides & Growth Factor Advanced Lifting Serum 30ml

$206.00 $243.00 15% offsaving
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Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum 30mlAllies of Skin Tranexamic & Arbutin Advanced Brightening Serum
Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum

$109.00 $128.00 15% offsaving
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BIOEFFECT SerumBIOEFFECT EGF Power Serum
BIOEFFECT EGF Power Serum

$205.00 $227.00 10% offsaving
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Emepelle Serum and Night Cream BundleEmepelle Serum and Night Cream Bundle
Emepelle Serum and Night Cream Bundle

The products in this iconic duo will rejuvenate and restore skin that is experiencing perimenopause and menopause.

$380.00 $427.00 11% offsaving
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Emepelle SerumEmepelle Serum
Emepelle Serum

Emepelle Serum is formulated specifically for people experiencing perimenopause and menopause, during which time low estrogen levels can accelerate skin ageing

$166.00 $186.00 11% offsaving
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Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Pai Skincare Stabilised Vitamin C 20% Serum

$21.00 $27.00 22% offsaving
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VOTARY Brightening Hyaluronic Serum - Narcissus and AHAsVOTARY Brightening Hyaluronic Serum - Narcissus and AHAs
VOTARY Brightening Hyaluronic Serum - Narcissus and AHAs

This brigtening Facial serum contains Glycolic Acid and Hyaluronic Acid to gently exfoliate dead skin cells, revealing a fresh, dewy complexion.

$130.00
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FILORGA TIME-FILLER INTENSIVE 5XP - Correcting Serum For All Types of WrinklesFILORGA TIME-FILLER INTENSIVE 5XP - Correcting Serum For All Types of Wrinkles
FILORGA TIME-FILLER INTENSIVE 5XP - Correcting Serum For All Types of Wrinkles

$71.00 $95.00 25% offsaving
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Minimalist Multi-Peptides 10%Minimalist Multi-Peptides 10% Face Serum
Minimalist Multi-Peptides 10% Face Serum

$16.00 $18.00 11% offsaving
Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.