The Ordinary

Skincare That Tells You Exactly What's Inside

The Ordinary names most of its products after the main active and its strength, so you know exactly what you're putting on your skin. That makes it easy to target one concern at a time. It also makes it easy to overdo it. Start with one or two products for your main concern and build from there.

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The Ordinary The Target & Treat Limited Edition Skincare Gift SetThe Ordinary The Target & Treat Limited Edition Skincare Gift Set
The Ordinary The Target & Treat Limited Edition Skincare Gift Set

$14.00
The Ordinary The Mini Essentials Limited Edition Skincare Gift SetThe Ordinary The Mini Essentials Limited Edition Skincare Gift Set
The Ordinary The Mini Essentials Limited Edition Skincare Gift Set

$19.00
The Ordinary The Renewal Limited Edition Skincare Gift SetThe Ordinary The Renewal Limited Edition Skincare Gift Set
The Ordinary The Renewal Limited Edition Skincare Gift Set

$36.00
The Ordinary The Bright SetThe Ordinary The Bright Set
The Ordinary The Bright Set

$30.00
The Ordinary The Daily SetThe Ordinary The Daily Set
The Ordinary The Daily Set

$26.00
The Ordinary skincare product set including bottles and a box on a white background
The Ordinary The Mini Icons Limited Edition Skincare Gift Set featuring Glycolic Acid

$24.00
The Ordinary The Skin Support SetThe Ordinary The Skin Support Set
The Ordinary The Skin Support Set

$16.00
The Ordinary Balancing & Clarifying Serum 30mlThe Ordinary Balancing & Clarifying Serum 30ml
The Ordinary Balancing & Clarifying Serum 30ml

$28.00
The Ordinary Rice Lipids + Ectoin Microemulsion Ultra Light Moisturizer 60mlThe Ordinary Rice Lipids + Ectoin Microemulsion Ultra Light Moisturizer 60ml
The Ordinary Rice Lipids + Ectoin Microemulsion Ultra Light Moisturizer 60ml

$18.00
The Ordinary 3-Step Routine – Sensitive Skin
The Ordinary 3-Step Routine – Sensitive Skin

$67.00
The Ordinary 3-Step Routine – Age-Defying
The Ordinary 3-Step Routine – Age-Defying

$99.00
The Ordinary Azelaic Acid Suspension 10% 30mlThe Ordinary Azelaic Acid Suspension 10% 30ml
The Ordinary Azelaic Acid Suspension 10% 30ml

$16.00
The Ordinary Multi-Peptide Lash and Brow SerumThe Ordinary Multi-Peptide Lash and Brow Serum
The Ordinary Multi-Peptide Lash and Brow Serum

$20.00
The Ordinary Niacinamide 10% + Zinc 1% 60mlThe Ordinary Niacinamide 10% + Zinc 1% 60ml
The Ordinary Niacinamide 10% + Zinc 1% 60ml

$13.00
The Ordinary Retinal 0.2% Emulsion 15mlThe Ordinary Retinal 0.2% Emulsion 15ml
The Ordinary Retinal 0.2% Emulsion 15ml

$21.00
The Ordinary Multi-Peptide + HA Serum 30mlThe Ordinary Multi-Peptide + HA Serum 30ml
The Ordinary Multi-Peptide + HA Serum 30ml

$22.00
The Ordinary Natural Moisturising Factors + HA 100mlThe Ordinary Natural Moisturising Factors + HA 100ml
The Ordinary Natural Moisturising Factors + HA 100ml

$16.00
The Ordinary Caffeine Solution 5% + EGCG 30mlThe Ordinary Caffeine 5% + EGCG Eye Serum 30ml
The Ordinary Caffeine 5% + EGCG Eye Serum 30ml

$12.00

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The Ordinary Retinol 1% in Squalane 30mlThe Ordinary Retinol 1% in Squalane 30ml
The Ordinary Retinol 1% in Squalane 30ml

$13.00
The Ordinary Alpha Arbutin 2% + HA 30mlThe Ordinary Alpha Arbutin 2% + HA 30ml
The Ordinary Alpha Arbutin 2% + HA 30ml

$15.00
The Ordinary Salicylic Acid 2% Solution 30mlThe Ordinary Salicylic Acid 2% Solution 30ml
The Ordinary Salicylic Acid 2% Solution 30ml

$9.00
The Ordinary Natural Moisturizing Factors + PhytoCeramides 100mlThe Ordinary Natural Moisturizing Factors + PhytoCeramides 100ml
The Ordinary Natural Moisturizing Factors + PhytoCeramides 100ml

$28.00
The Ordinary Multi-Peptide Eye Serum 15mlThe Ordinary Multi-Peptide Eye Serum 15ml
The Ordinary Multi-Peptide Eye Serum 15ml

$28.00
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30mlThe Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml
The Ordinary Hyaluronic Acid 2% + B5 V2 Next Gen 30ml

$13.00
The Ordinary Niacinamide 10% + Zinc 1% 30mlThe Ordinary Niacinamide 10% + Zinc 1% 30ml
The Ordinary Niacinamide 10% + Zinc 1% 30ml

$7.00
The Ordinary Glucoside Foaming Cleanser 150mlThe Ordinary Glucoside Foaming Cleanser 150ml
The Ordinary Glucoside Foaming Cleanser 150ml

$16.00
The Ordinary GF 15% Solution 30mlThe Ordinary GF 15% Solution 30ml
The Ordinary GF 15% Solution 30ml

$19.00
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30mlThe Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil 30ml

$14.00
The Ordinary Matrixyl 10% + HA 30mlThe Ordinary Matrixyl 10% + HA 30ml
The Ordinary Matrixyl 10% + HA 30ml

$15.00
The Ordinary Soothing & Barrier Support Serum 30mlThe Ordinary Soothing & Barrier Support Serum 30ml
The Ordinary Soothing & Barrier Support Serum 30ml

$24.00
The Ordinary 100% Plant-Derived Squalane 30mlThe Ordinary 100% Plant-Derived Squalane 30ml
The Ordinary 100% Plant-Derived Squalane 30ml

$14.00
The Ordinary AHA 30% + BHA 2% Peeling Solution 30mlThe Ordinary AHA 30% + BHA 2% Peeling Solution 30ml
The Ordinary AHA 30% + BHA 2% Peeling Solution 30ml

$13.00
The Ordinary Ascorbyl Glucoside Solution 12% 30mlThe Ordinary Ascorbyl Glucoside Solution 12% 30ml
The Ordinary Ascorbyl Glucoside Solution 12% 30ml

$20.00
The Ordinary Granactive Retinoid 2% Emulsion 30mlThe Ordinary Granactive Retinoid 2% Emulsion 30ml
The Ordinary Granactive Retinoid 2% Emulsion 30ml

$16.00
The Ordinary Niacinamide 5% Face and Body Emulsion 100mlThe Ordinary Niacinamide 5% Face and Body Emulsion 100ml
The Ordinary Niacinamide 5% Face and Body Emulsion 100ml

$17.00
the ordinary serum

About The Ordinary

How to Choose From The Ordinary Range

Most The Ordinary products are named after their main active and its strength, so the range is easier to shop than it first looks. Work out the one thing you'd most like to change about your skin, then look for the active that targets it. Breakouts? Try niacinamide or salicylic acid. Dull, uneven skin usually responds well to glycolic acid.

Building a Routine Around Actives

Actives work best when the rest of your routine is kept simple. A gentle cleanser and a good moisturiser go a long way, and SPF every morning is a must if you're using acids or retinol. Keep exfoliating acids and retinoids on different nights. To compare strengths with other brands, browse our full range of retinols.

Not Sure Which The Ordinary Products Are Right for You?

Want advice tailored to your skin? Start with our free online skin test. You can also contact our expert team for one-to-one advice, and read our blog for expert tips on building a routine that supports your skin goals.

Retinol, Growth Factors & Menopause's Impact On The Skin With The Ordinary

Tune into the latest episode of our Skincare and Beyond podcast, where we put our burning skincare questions to leading brands and experts. In this episode, Julia sits down with Joseph Basham, Senior Scientific Communications Manager at The Ordinary, to unpack retinol, growth factors, and menopause’s impact on the skin.


The Ordinary Glycolic Acid and Exfoliating Acids

Glycolic Acid 7% Exfoliating Toner is the most searched-for product in the whole range. It smooths rough texture and brings some glow back to dull skin, without the faff of a peel. Start with a few evenings a week. If your skin feels congested rather than dull, Salicylic Acid 2% Solution works inside the pore instead. The AHA 30% + BHA 2% Peeling Solution is the strongest option. Use it twice a week at most, for no longer than ten minutes, and never on the same night as retinol.

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The Ordinary Niacinamide and Azelaic Acid for Blemishes

These are our two best-selling The Ordinary products, and they work well side by side. Niacinamide 10% + Zinc 1% helps keep oil in check and makes pores look smaller, so it's a good fit for oily and combination skin. Azelaic Acid Suspension 10% is a lightweight cream-gel that targets blemishes and the marks they leave behind. It's also gentle enough for skin that's prone to redness. Using both? Try niacinamide in the morning and azelaic acid at night.

shop niacinamide

The Ordinary Hair Serum and Lash Serum

Some of The Ordinary's most searched-for products don't go on your face at all. The Multi-Peptide Serum for Hair Density is a lightweight, leave-on scalp serum you use once a day to support thicker, fuller-looking hair. It needs patience, so give it a few months before you judge it. The Multi-Peptide Lash and Brow Serum works the same way. Sweep it along the base of your lashes and through your brows each evening.

shop lash and brow serum

Expert Tip for The Ordinary

"The biggest mistake I see with The Ordinary is using too many actives at once, because each one is so affordable. Pick one product for your main concern and use it on its own for a few weeks, so you know how your skin reacts. Keep acids and retinoids on separate nights. If your skin starts to sting or feel tight, stop the actives for a few days and stick to the basics until it settles."

- Kimberley, Clinic and Customer Experience Manager.

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How to Layer The Ordinary Skincare Products

With so many single-ingredient formulas to choose from, the order you apply them in matters. Kimberley talks you through what goes first, what not to mix and how to keep your routine simple enough to stick to.

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The Ordinary Bestsellers, Led by Azelaic Acid and Niacinamide

These are the formulas our customers buy most often. Azelaic Acid and Niacinamide top the list by some distance, with the Lash and Brow Serum not far behind.
The Ordinary Azelaic Acid Suspension 10% 30mlThe Ordinary Azelaic Acid Suspension 10% 30ml
The Ordinary Azelaic Acid Suspension 10% 30ml

$16.00
The Ordinary Niacinamide 10% + Zinc 1% 60mlThe Ordinary Niacinamide 10% + Zinc 1% 60ml
The Ordinary Niacinamide 10% + Zinc 1% 60ml

$13.00
The Ordinary Niacinamide 10% + Zinc 1% 30mlThe Ordinary Niacinamide 10% + Zinc 1% 30ml
The Ordinary Niacinamide 10% + Zinc 1% 30ml

$7.00
The Ordinary Multi-Peptide Lash and Brow SerumThe Ordinary Multi-Peptide Lash and Brow Serum
The Ordinary Multi-Peptide Lash and Brow Serum

$20.00
The Ordinary Salicylic Acid 2% Solution 30mlThe Ordinary Salicylic Acid 2% Solution 30ml
The Ordinary Salicylic Acid 2% Solution 30ml

$9.00
The Ordinary Alpha Arbutin 2% + HA 30mlThe Ordinary Alpha Arbutin 2% + HA 30ml
The Ordinary Alpha Arbutin 2% + HA 30ml

$15.00
The Ordinary Caffeine Solution 5% + EGCG 30mlThe Ordinary Caffeine 5% + EGCG Eye Serum 30ml
The Ordinary Caffeine 5% + EGCG Eye Serum 30ml

$12.00

Frequently Asked Questions

Which The Ordinary products should I start with?

Pick one product for your main concern rather than building a full routine at once. Niacinamide 10% + Zinc 1% suits oily or blemish-prone skin. If your skin feels dry or tight, Hyaluronic Acid 2% + B5 is a good first step. Add new products one at a time, a couple of weeks apart.

How often should I use The Ordinary Glycolic Acid 7% Toner?

Start with two or three evenings a week, then build up to nightly if your skin is happy. Sweep it over clean skin with a cotton pad and don't rinse it off. Glycolic acid makes your skin more sensitive to the sun, so wear SPF every morning while you're using it. Our sunscreens have plenty of lightweight options.

Can I use The Ordinary Niacinamide and Vitamin C together?

The Ordinary recommends keeping them in separate routines. The easiest way is vitamin C in the morning, when it helps protect against daily environmental stress, and niacinamide in the evening.

Which The Ordinary retinol should I start with?

If you've never used a retinoid, start low with Retinol 0.2% in Squalane or the Granactive Retinoid 2% Emulsion, which tends to be gentler. Move up to 0.5% and then 1% once your skin is used to it. Use it at night only, two or three times a week to begin with. To compare strengths across brands, see our retinols.

Is The Ordinary good for acne-prone skin?

It can be. Salicylic Acid 2% Solution works inside the pore to clear congestion, and Azelaic Acid Suspension 10% helps with blemishes and the marks they leave. Introduce them one at a time. If your acne is persistent or painful, it's worth speaking to your GP or a dermatologist. You'll find more options in our products for acne.

What does The Ordinary Multi-Peptide Serum for Hair Density do?

It's a leave-on scalp serum with a blend of peptides and plant extracts that supports thicker, fuller-looking hair. Apply it to a clean, dry scalp once a day, usually in the evening, and massage it in. Results build gradually with daily use.

Can I use The Ordinary if I have sensitive skin?

Yes, but choose carefully. Natural Moisturising Factors + HA and the Soothing & Barrier Support Serum are good places to start. Patch test anything new, and leave the stronger acids, like the AHA 30% + BHA 2% Peeling Solution, until you know how your skin reacts. Browse our products for sensitive skin for more ideas.

How do I layer The Ordinary products?

Go from thinnest to thickest. Water-based serums go on first, then anything oil-based or creamy, then moisturiser. SPF always goes on last in the morning. Two serums per routine is plenty for most people.