Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

Sort by

Filter 296 products

Pai Skincare Stabilised Vitamin C 20%Pai Skincare Stabilised Vitamin C 20% Serum
Skincare serum bottle labeled 'pai' on a white backgroundPai Skincare NAD+ & TriPeptide Renewal Serum 30ml
Natura Bisse Diamond Extreme SerumNatura Bisse Diamond Extreme Serum
Natura Bisse Diamond Extreme Serum

$433.00 $481.00 10% offsaving
Allies of Skin Deluxe Multi Peptides & GF Advanced Lifting SerumAllies of Skin Deluxe Multi Peptides & GF Advanced Lifting Serum
Medicube Glutathione Glow Serum 30gMedicube Glutathione Glow Serum 30g
Medicube Glutathione Glow Serum 30g

$20.00 $35.00 43% offsaving
Medicube serum mist bottle on a white backgroundMedicube PDRN Pink Glutathione Serum Mist 100ml
Medicube PDRN Pink Glutathione Serum Mist 100ml

$19.00 $33.00 42% offsaving
Dermaceutic Activ Retinol 0.5 tube and packagingDermaceutic Activ Retinol 0.5 Serum
Dermaceutic Activ Retinol 0.5 Serum

From $60.30 $70.00 4% offsaving
Augustinus Bader The SerumAugustinus Bader The Serum 30ml
Augustinus Bader The Serum 30ml

$389.00 $432.00 10% offsaving
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30mlMZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml
MZ SKIN Reviving Bio-Placenta & Stem Cell Serum 30ml

$244.00 $349.00 30% offsaving
ESPA Optimal Skin ProSerumESPA Optimal Skin Pro-Serum
ESPA Optimal Skin Pro-Serum

$66.00 $77.00 14% offsaving
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
Irene Forte skincare serum bottle and packaging on a white backgroundIrene Forte Skincare Triple Level Hyaluronic Serum
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum Twin Pack (50ml x2)
SkinCeuticals Silymarin CF Vitamin C Serum For Oily Skin - Short DatedSkinCeuticals Silymarin CF Vitamin C Serum For Oily Skin - Short Dated
SkinCeuticals Silymarin CF Vitamin C Serum For Oily Skin - Short Dated

Reduce the appearance of blemishes, improve fine lines and wrinkles and reveal a more radiant complexion with SkinCeuticals newest antioxidant answer, SkinCeuticals Silymarin CF.

$140.00 $236.00 41% offsaving
OSKIA Universal Hyaluronic Acid Serum bottleOSKIA Universal Hyaluronic Acid Serum
Sand & Sky Tasmanian Spring Water Splash SerumSand & Sky Tasmanian Spring Water Splash Serum
Sand & Sky Tasmanian Spring Water Splash Serum

$47.00 $55.00 15% offsaving
Augustinus Bader The Retinol Serum 15mlAugustinus Bader The Retinol Serum 15ml
Augustinus Bader The Retinol Serum 15ml

$168.00 $209.00 20% offsaving
VOTARY Brightening Hyaluronic Serum - Narcissus and AHAsVOTARY Brightening Hyaluronic Serum - Narcissus and AHAs

Unsure Where To Start With Your Skincare Routine?

Take Our Realtime Skincare Test For Personalised Recommendations

Take The Test!
VENN Advanced Regenerative Hyaluronic Lip SerumVENN Advanced Regenerative Hyaluronic Lip Serum
Decree Treat Tincture 30mlDecree Treat Tincture Daily PM Serum 30ml
Medicube Zero Pore One Day Serum 30mlMedicube Zero Pore One Day Serum 30ml
Medicube Zero Pore One Day Serum 30ml

$18.00 $34.00 47% offsaving
Pestle and Mortar Pure Hyaluronic SerumPestle and Mortar Pure Hyaluronic Serum
Pestle and Mortar Pure Hyaluronic Serum

$60.00 $63.00 5% offsaving
COSRX The 6 Peptide Skin Booster Serum 150mlCOSRX The 6 Peptide Skin Booster Serum 150ml
COSRX The 6 Peptide Skin Booster Serum 150ml

$24.00 $35.00 31% offsaving
Minimalist Alpha Arbutin 02%Minimalist Alpha Arbutin 02% Face Serum
Minimalist Alpha Arbutin 02% Face Serum

$14.00 $16.00 12% offsaving
Sachi Skin Peptide Pro Resilience Serum Concentrate 30mlSachi Skin Peptide Pro Resilience Serum Concentrate 30ml
Eucerin Dermopure Triple Action skincare product on a white backgroundEucerin Dermopure Clinical Triple Action Serum 40ml
hello sunday moisturizing serum with packaging on a white backgroundHello Sunday The One That's A Serum SPF50
Hello Sunday The One That's A Serum SPF50

$26.00 $33.00 21% offsaving
ESPA Tri-Active Lift & Firm Eye SerumESPA Tri-Active Lift & Firm Eye Serum
ESPA Tri-Active Lift & Firm Eye Serum

$62.00 $83.00 25% offsaving
Dark green Wildsmith Skin Time-Release Pre-Serum Drops 50ml bottle Wildsmith Skin Time-Release Pre-Serum Drops 50ml
Wildsmith Skin Time-Release Pre-Serum Drops 50ml

$73.00 $81.00 10% offsaving
Perricone MD No Makeup Foundation SerumPerricone MD No Makeup Foundation Serum - Porcelain
Perricone MD No Makeup Foundation Serum - Porcelain

$61.00 $67.00 9% offsaving
Pharmaceris A - A&E-Sensilix Duo Concentrate with Vitamin A & EPharmaceris A - A&E-Sensilix Duo Concentrate Serum with Vitamin A & E
Box and product of ALLSKIN MED GF Firming SerumALLSKIN MED GF Firming Serum
Pharmaceris N - C-Capilix  Vitamin C Serum
Pharmaceris N - C-Capilix Vitamin C Serum

$31.00 $35.00 11% offsaving
Minimalist Niacinamide 05%Minimalist Niacinamide 05% Face Serum
Minimalist Niacinamide 05% Face Serum

$15.00 $17.00 12% offsaving
ME LINE Moist and packaging ME LINE Moist Serum
ME LINE Moist Serum

$69.00 $74.00 7% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

take the free skin test

What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

learn more

Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.