Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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D'Alba White Truffle First Aromatic Spray Serum 60mlD'Alba White Truffle First Aromatic Spray Serum 60ml
Wildsmith Skin Radiance Light Serum bottle on a white backgroundWildsmith Skin Radiance Light Serum 30ml
Wildsmith Skin Radiance Light Serum 30ml

$107.00 $119.00 10% offsaving
FILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother SkinFILORGA TIME-FILLER INTENSIVE Anti-Wrinkle Face Serum For Smoother Skin
Perricone MD Clean Correction Restorative Serum 59mlPerricone MD Clean Correction Restorative Serum 59ml
Perricone MD Clean Correction Restorative Serum 59ml

$103.00 $122.00 16% offsaving
Medicube PDRN Pink Peptide Serum 30mlMedicube PDRN Pink Peptide Serum 30ml
Medicube PDRN Pink Peptide Serum 30ml

$16.00 $33.00 52% offsaving
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Sarah Chapman Vitamin C Power 1 30mlSarah Chapman Vitamin C Power 1 Serum 30ml
Sarah Chapman Vitamin C Power 1 Serum 30ml

$113.00 $126.00 10% offsaving
ME LINE Ethnic Skin Night Serum
ME LINE Ethnic Skin Night Serum

$120.00 $129.00 7% offsaving
Medicube Triple Collagen Serum 4.0 55mlMedicube Triple Collagen Serum 4.0 55ml
Medicube Triple Collagen Serum 4.0 55ml

$17.00 $40.00 57% offsaving
A small black dropper bottle of Roskie London Renaissance Brightlight Hyalu-Pigmentation Exfoliating Treatment on a clean white background.OSKIA Renaissance Brightlight Intensive Pigmentation & Dark Spot Serum
Decree Protect Elixir 30mlDecree Protect Elixir Daily AM Serum 30ml
OSKIA Eye WonderOSKIA Eye Wonder Nutri-Active Eye Serum
FILORGA TIME-FILLER INTENSIVE 5XP - Correcting Serum For All Types of WrinklesFILORGA TIME-FILLER INTENSIVE 5XP - Correcting Serum For All Types of Wrinkles
Natura Bisse Diamond Extreme SerumNatura Bisse Diamond Extreme Serum
Natura Bisse Diamond Extreme Serum

$433.00 $481.00 10% offsaving
Medicube Glutathione Glow Serum 30gMedicube Glutathione Glow Serum 30g
Medicube Glutathione Glow Serum 30g

$20.00 $35.00 43% offsaving
Medicube serum mist bottle on a white backgroundMedicube PDRN Pink Glutathione Serum Mist 100ml
Medicube PDRN Pink Glutathione Serum Mist 100ml

$19.00 $33.00 42% offsaving
OSKIA Isotonic Hydra-SerumOSKIA Isotonic Hydra Serum Intense Biomimetic Hydration
Medicube Zero Pore One Day Serum 30mlMedicube Zero Pore One Day Serum 30ml
Medicube Zero Pore One Day Serum 30ml

$18.00 $34.00 47% offsaving
Sachi Skin Peptide Pro Resilience Serum Concentrate 30mlSachi Skin Peptide Pro Resilience Serum Concentrate 30ml

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Box and product of ALLSKIN MED GF Firming SerumALLSKIN MED GF Firming Serum
Minimalist Niacinamide 05%Minimalist Niacinamide 05% Face Serum
Minimalist Niacinamide 05% Face Serum

$15.00 $17.00 12% offsaving
Box and tube of ALLSKIN MED Pigmentation Control SerumALLSKIN MED Pigmentation Control Serum
White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum
Perricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59mlPerricone MD High Potency Classics Hyaluronic Intensive Hydrating Serum 59ml
Natura Bissè Essential Shock Intense Hydro RescueNatura Bisse Essential Shock Intense Hydro Rescue Serum
Natura Bisse Essential Shock Intense Hydro Rescue Serum

$71.00 $78.00 9% offsaving
Goldfaden MD Radiance Repair SerumGoldfaden MD Radiance Repair Serum
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OSKIA Vitamin Eye Makeup Remover & Eye Wonder Nutri-Active Eye Serum Duo
Natura Bisse Inhibit Tensolift Neck SerumNatura Bisse Inhibit Tensolift Neck Serum
Natura Bisse Inhibit Tensolift Neck Serum

$409.00 $455.00 10% offsaving
ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
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The Ordinary Multi-Peptide Eye Serum 15mlThe Ordinary Multi-Peptide Eye Serum 15ml
The Ordinary Multi-Peptide Eye Serum 15ml

$26.00 $28.00 7% offsaving
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Sarah Chapman Vitamin C Power 2 Serum 30mlSarah Chapman Vitamin C Power 2 Serum 30ml
Sarah Chapman Vitamin C Power 2 Serum 30ml

$123.00 $137.00 10% offsaving
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The Ordinary Soothing & Barrier Support Serum 30mlThe Ordinary Soothing & Barrier Support Serum 30ml
The Ordinary Soothing & Barrier Support Serum 30ml

$23.00 $25.00 8% offsaving
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VOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30mlVOTARY Vitamin C Glow Serum, Vit C and Alpha Arbutin 30ml
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Beauty of Joseon 4 Piece Hanbang Mini Serum Discovery KitBeauty of Joseon 4 Piece Hanbang Mini Serum Discovery Kit
Beauty of Joseon 4 Piece Hanbang Mini Serum Discovery Kit

$26.00 $31.00 16% offsaving
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Murad Revitalixir Recovery Serum   Murad Revitalixir Recovery Serum
Murad Revitalixir Recovery Serum

$90.00 $129.00 30% offsaving
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FILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face SerumFILORGA LIFT-DESIGNER Anti-Ageing Ultra Lifting Firming Face Serum

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.