The K Beauty Products Going Viral Right Now
K-beauty is going nowhere. If you haven't jumped on the bandwagon, now is the time with our edit of the most viral Korean beauty products, just destined for your skincare shelf.
Clear, flawless and glass-like - Korean complexions are something to behold. Whilst K-beauty has been growing in popularity for the last few years, it really exploded onto the scene this year due to many K-beauty brands making their way into the UK market. With so many viral icons to choose from, where should you start? With this blog, is where.
You only need to look at the skin of the Korean population to see just how seriously they take their skincare. Renowned for their ten-step routines, innovative formulas and cutting-edge ingredients, it's no secret that we're a huge fan of K-beauty - and after reading this article, you will be too!
The most popular Korean skincare products
Anua Heartleaf 77% Soothing Toner
Anua uses its signature heartleaf extract in this calming toner, which works to soothe and balance oily and acne-prone skin. Brimming with moisturising panthenol (or provitamin B5), anti-inflammatory betaine and redness-reducing centella asiatica, it sweeps away dead skin cells and daily impurities, gently exfoliating to reveal smoother, more radiant skin. Plus, it helps to minimise excess sebum, control moisture levels and shield your skin from environmental aggressors.
Mixsoon Bean Essence
Fermented soybean extract is the hero of this Korean skin care product, working to increase hydration, refine texture and even skin tone. It's also blended with lactobacillus, fermented pomegranate, barley, and vitamins C and E to nourish, smooth and protect your skin from daily stressors, unveiling a lit-from-within complexion.
haruharu wonder Black Rice Hyaluronic Cream
Formulated with fermented black rice, this nourishing moisturiser features a light lavender-like scent - perfect for applying as your last skincare step before bed. It's brimming with hydrating hyaluronic acid and nourishing primrose and lavender essential oils to leave your skin looking smooth, firm and glowing. It also contains anti-inflammatory red ginseng to boost collagen production and brighten and even skin tone.
COSRX Clear Fit Master Patch
The amount of times we've heard skinfluencers rave about these viral patches is second to none. Always handy to have in your bathroom cabinet when a breakout occurs (naturally just before a first date or job interview), these patches are perfect for reducing the size of your pimple whilst absorbing oil and eliminating bacteria. They can also help to reduce post-extraction redness and inflammation, and lessen the look of hyperpigmentation left behind from breakouts.
Beauty of Joseon Rice Sunscreen with Rice Water & Prebiotic Complex SPF50+
Beauty of Joseon is up there with the most iconic K-beauty brands, and its Rice Sunscreen with Rice Water & Prebiotic Complex SPF50+ is a must-have for your skincare routine. Beloved around the globe for its feather-light formula that sinks in instantly, this organic, cruelty-free sunscreen feels just like applying a lightweight moisturiser. Starring 30% rice extract and grain fermented extracts, rich in vitamins B, C, and E, amino acids, and minerals, it delivers SPF50+ protection whilst nourishing and caring for the skin.
Medicube Collagen Night Wrapping Mask
Don't go to bed without applying this TikTok-viral mask first. It starts as a lightweight, gel-like texture when you first apply it, but uses collagen wrapping technology to transform into a film as you sleep, allowing you to gently peel it away in the morning. It's packed with collagen extract and adenosine to plump and lessen the look of fine lines and wrinkles, niacinamide to brighten and balance, and ceramides to strengthen the skin barrier.
The Best Viral K Beauty Products Perfect for blemish-prone and sensitive skin, this spot treatment will help shrink acne and pimples whilst absorbing oil and eliminating bacteria.
Upgrade your skincare routine now with our expert K-beauty picks, and your skin will thank you.
