PSA Skincare: Your Secret Weapon For Glowing Skin (Without Breaking The Bank)
PSA, which stands for Purposeful Skincare by ALLIES, is the "little sister" brand to the iconic Singapore skincare company loved all around the globe, ALLIES OF SKIN. Each formula in the PSA skincare collection is designed to serve a specific purpose and give you the freedom to customise your routine.
PSA began when brand founder, Nicolas, went on a trip to Malaysia to train Sephora staff ahead of the launch of ALLIES OF SKIN. After the training session, he was disheartened to learn that despite loving the products, the salespeople he was training couldn't afford to buy the products that they would be promoting.
Nicolas is a firm believer that healthy skin is everyone's birthright, so he set to work to create a new brand that was user-friendly, focused, fun and easy-to-use, and above all, more affordable.
Behind The Brand: The Founder's Story
Nicolas Travis is a true powerhouse in the beauty industry. After a tragic accident that resulted in devastating facial injuries and multiple infections, Nicolas struggled with his self confidence and had to learn to overcome his fears and accept himself - a lengthy journey which took him several years. Nicolas knew that if he was facing these struggles with his feelings over his skin, so would others, too. This led him to wanting to help others to feel better about themselves.
Over the last decade, Nicolas has developed and perfected skincare formulas, working to experiment and combine with new active ingredients. ALLIES began as just three products, but has since grown into a full range. With ALLIES, Nicolas continues to break the rules of formulation, with their product ethos of precision and quality remaining the same. And now, Nicolas has extended his expertise to ALLIES sister brand, PSA.
Top 5 PSA Skin Saviours
PSA RESET Acai & Manuka Honey Nourishing Cleanser
Kickstart your skincare routine with a nourishing cleanse. PSA RESET Acai & Manuka Honey Nourishing Cleanser is a gentle, sulfate-free formula that removes makeup, grime, and pollution while infusing your skin with essential moisture and nutrients.
Manuka honey UMF 16+ and acai berry team up to deliver a powerful punch of antioxidants. They fight free radicals, promote repair, and even help diminish the appearance of fine lines and dark spots. This luxurious cleanser is further enriched with grapeseed oil, acai oil, and yogurt for a boost of brightness, hydration, and nourishment.
Yogurt brings even more to the table. With its natural probiotics, it gently exfoliates and aids in cell regeneration, while vitamins A, B, C, and E, along with calcium and colostrum, provide additional antibacterial benefits. This cleanser works to truly pampers your skin, leaving it clean, bright, and healthy.
PSA HEROINE Mandelic & Licorice Superfood Glow Toner
Take your skin to the next level with PSA HEROINE Mandelic & Licorice Superfood Glow Toner, a skincare routine must-have with a powerful blend of natural ingredients. Mandelic acid, licorice, and kombucha work together to refine your skin's texture, even your skin's tone, and boost your overall radiance.
This toner is packed with antioxidants to fight free radicals and repair damage, leaving your skin looking and feeling healthy. Lactic acid works to gently exfoliate whilst providing hydration, and licorice root brightens and evens out your complexion. Kombucha helps to strengthen your skin's natural barrier to protect it from environmental damage.
The formula is further enriched with superfood extracts, like pomegranate, that fights free radicals, repairs damage, and reduces the appearance of fine lines and dark spots. Additionally, centella asiatica brings powerful antioxidant properties, promoting skin barrier repair, reducing redness, and protecting your skin against future irritation.
Niacinamide, a form of vitamin B3, works to tackle enlarged pores, fine lines, uneven texture, and blemish marks. It also strengthens your skin barrier and helps it retain moisture for a long-lasting healthy glow. Lastly, bisabolol soothes and brightens your skin, leaving it calm and radiant.
PSA SILVER LINING Dioic & Willowherb Clarifying Cream
PSA SILVER LINING Dioic & Willowherb Clarifying Cream tackles breakouts head-on while promoting long-term clarity. It works double duty: use it as a daily moisturiser for all-over treatment, or as a targeted preventative cream for consistently hydrated, breakout-free skin.
The formula acts like a three-phase blemish buster. First, it treats and soothes active breakouts and blackheads with a powerful blend of colloidal silver, lactobacillus ferment, and vitamin C, while calming the area with willowherb and tamanu oil.
Next, it fades and brightens leftover blemish marks with the help of dioic acid and niacinamide, that work their magic from deep within your skin.
Finally, 1% zinc PCA steps in to prevent future breakouts by regulating oil production and drawing out impurities. This lightweight moisturiser absorbs quickly, delivering essential hydration while simultaneously fighting blemishes. It even works well when used with makeup – just avoid directly concealing your breakouts to prevent pilling and further irritation to your skin.
PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster
This silky serum booster features powerful actives such as 6% kombucha and white tea blend, 5% centella asiatica extract and cells blend, and madecassoside to firm, brighten, and hydrate your skin whilst delivering antioxidant benefits.
Say goodbye to skincare woes with PSA LIQUID PANACEA Centella & Kombucha Firming Recovery Booster - a versatile product that caters to all skin types, from dull and fatigued to red and dehydrated.
PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil
Supercharge your skin's renewal with this hardworking night oil. While you catch your beauty sleep, PSA MIDNIGHT COURAGE Rosehip & Bakuchiol Retinoid Night Oil gets busy repairing and rejuvenating your skin for a rejuvenated complexion when you awake.
With a powerful 2% retinoid complex, the formula kicks your skin's natural renewal process into high gear and boosts your collagen production. This process then translates to fading dark spots and fine lines, evening out your skin tone, and leaving you with a noticeably more hydrated complexion over time.
But that's not all! A luxurious blend of organic omega-rich oils, including rosehip, baobab, pomegranate, and sunflower, provides a layer of nourishment, protection, and anti-ageing benefits. Bakuchiol, a natural alternative to retinol, delivers similar results without irritation. Finally, coenzyme Q10 adds a dose of energy and shields your skin from UV damage.
This night oil is your one-stop shop for a brighter, healthier, and more youthful-looking complexion come morning.
Please note: due to the Retinoid content, this formula is not recommended if you are pregnant or breastfeeding.
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