Face The Future Best Bits: A Look back At 2024
As 2024 draws to a close, we’re reminiscing about what a year it’s been here at Face the Future. From exciting and innovative product launches of some of the best skincare, self care essentials, and best hair care products, to unforgettable events, and important campaigns aimed at raising awareness within the community, we’ve had a blast! Scroll down to discover some of the highlights.
In 2024, the team at Face the Future continued to curate an impressive range of skincare, body care, hair care, and self-care products, sharing with you the latest serums, luxurious masks, skincare devices, and hair styling tools that elevate your beauty routines, delivering transformative results.
Notable brand launches this year include NEOM, Shark Beauty, MZ Skin, Rodial, Valerie, Beautyblender, and Germaine de Capuccini, and the whole team were so excited about the arrival of these iconic beauty favourites.
Along with this, we’ve also been busy championing our 366 Days of SPF campaign, and a whole host of other events, where we got to meet you, our biggest supporters, sharing skincare advice and products to ensure you feel your best, whatever your skin age, type, and concern.
Five Of Our Favourite FTF Moments Of 2024
Excited to see what we’ve been up to this year? Scroll down to cover some of our very favourite moments, highlights, and achievements from 2024.
We Met With Former MP, Amy Callaghan To Talk All Things VAT Burn
One of our highlights of 2024 was when we had the privilege of meeting with former MP Amy Callaghan to discuss the VAT Burn campaign, as part of Face the Future’s 366 days of SPF.
A passionate advocate for skin health and sun safety, Callaghan has been instrumental in pushing for the removal of VAT on sunscreen products in the UK, making them more affordable to encourage regular use and protect everyone against the harmful effects of sun exposure.
During the meeting, we discussed the importance of making sunscreen more accessible for everyone, emphasising its role in preventing skin cancer and promoting overall skin health. The VAT Burn campaign aimed to raise awareness about the need for tax reform, and we both expressed our commitment to this important cause, slashing the VAT from all sunscreen on our site until the end of October 2024.
We Went To The Cricket
Heading to multiple cricketing events at Headingley, we stopped and talked to fans about the importance of sun safety and skin health, sharing bucket hats and sunscreen to shield them against the harmful effects of UV rays while they watched the nail-biting match.
Often lasting for several hours, cricket matches can leave both players and spectators susceptible to the harmful effects of prolonged sun exposure. By attending cricket events, Face the Future helped raise awareness of the need for adequate sun protection, such as using sunscreen and wearing protective clothing, emphasising the importance of incorporating these practices into our daily lives, especially during outdoor activities.
We Took FTF On The Road
Taking Face the Future On The Road, we headed to London, Edinburgh, and Manchester to hold pop-up events where we held skincare consultations with members of the team offering expert advice on best skincare practices and products to use to ensure your skin stays healthy and radiant.
Attendees meeting us at the event had the opportunity to discover the latest skincare, haircare, and self-care essentials tailored to their unique needs, as well as the chance to Spin The Wheel to win incredible prizes!
We Invited You To Talk All Things Menopause
Inviting over 40 of our loyal customers to Kings Street Townhouse in Manchester, we hosted an incredible event, where we came together, with experts in the beauty industry to highlight and educate on issues close to our hearts to help you through this transitional life stage.
Hosting a panel talk with some of the industry's most reputable skincare experts and specialists, we shared advice on how to keep your skin healthy during menopause, gaining some incredible skills, knowledge, and skincare goodies to leave your skin calm, balanced, hydrated, and radiant.
We Held Our Annual Beauty Awards
The highly anticipated Face the Future Beauty Awards returned in 2024, recognising the most outstanding products, brands, and innovations in the beauty industry. With fierce competition and a star-studded guest list, the event celebrated excellence and creativity across categories such as skincare, haircare, and wellbeing, highlighting the incredible achievements of the past year.
As we look back on the incredible year that was 2024, we're grateful for the unforgettable memories and experiences we’ve shared not only within the team, but also with our amazing customers, and the incredible brands we work with, and look forward to more excitement in 2025 to a year filled with even more innovation, growth, and of course, beauty!
Wishing you all a very happy and healthy 2025, with love from all the team at FTF xÂ
