PSA

PSA was created when Nicolas Travis, the founder of the iconic brand, Allies of Skin, visited Malaysia to train the Sephora sales team for the launch of Allies of Skin in their stores. After the training, he was heartbroken to realise that the sales associates on his training course were unable to afford his products. He wanted to create a sister brand that would offer the same incredible skin results that people loved, but for a more affordable price. PSA, or Purposeful Skincare by Allies, was born.

All PSA products have a 2-year shelf-life when unopened. Once open, you can refer to the packaging, which will tell you how many months the skincare will be most effective for. Each product lasts for 6-12 months from the time of opening. The icon with the open jar on the back of every product will tell you how long your individual product will last.

PSA is suitable for all skin types – please see individual products to find your perfect match.

The scent of PSA skincare is a natural by-product of the bioactive plant oils they use in their products - their aroma changes over time. PSA has a sole goal for maximum potency and efficacy, so they do not formulate the scent. The final aroma comes from a clean, meticulous formulation process.